Bringing the Super Radical Gag Family IP Back to Life

"The Crazy Family" is a comic work written by Japanese cartoonist Kenji Hamaoka and serialized in "Weekly Shonen Champion" in 1993. In 2002, the sequel "Yuanzu!" was released. "Crazy Clan" (original name: Yuanzu! Urayasu Tetsusuji Family), the sequel "Genki!" was released in 2010. The Crazy Clan" (original name: Mito! Urayasu Tetsusuji Family). The sequel "Masato! Urayasu Tetsusuji Family" launched in 2018 is still being serialized to this day, and it can be said to be an everlasting classic.

The protagonist of "Crazy Family" is Xiaotie, an energetic, fond of baseball and wrestling, but simple-minded kid king of Urayasu Elementary School. The story revolves around the hilarious out-of-line plot in Osawaki's family life, and the friends Jin, Fu Xiong, Noriko, Akane, and Haruaki Ryu teacher, etc., all use extremely exaggerated characters to challenge readers' laughter and tear ducts.

After acquiring the agent, Taipei Youyi not only allowed the fans to continue to relive the unique and nonsensical comedy charm of "Crazy People" on TV, but also held a two-and-a-half-month "Pressure OUT: Hilarious No Limits! Special Exhibition of "Crazy People!" at Taipei Huashan 1914 Cultural and Creative Park.

This exhibition is also the first special exhibition in Taipei with the theme of "Stress OUT!" to express stress. It combines the hilarious, spoof and interesting plots in the "Crazy Family" comic and sets up various interactive experience levels.Let fans laugh and cry with the protagonist Xiaotie, end boredom, and have fun throughout the hot summer!

At the opening press conference, representatives of YTE’s Japanese copyright holders were also present to participate in the grand event.

The opening press conference also invited the comedy group "Summoned Beast" to the platform.

Classic plot of crazy clan comics

In addition to reappearing in the form of a special exhibition, "Crazy People" has also entered into a joint cooperation with three major brands of the Rabbit Rabbit Restaurant Group (Rabbit Rabbit TEA Rabbit Tea Drinks Store, Rabbit Rabbit Rabbit American Burger Restaurant, and Fang's Burger), which is advertised as "delicious, novel and fun".

They jointly launched limited-time character meals, making the crazy people popular in the streets again.

Crazy Family x Rabbit Rabbit Restaurant Group

joint planning

Crazy family x UNDER PEACE

Cross-border joint branding

"Crazy Family" also cooperates with Taiwan's own brand UNDER PEACE and the FANDORA platform, and combines the design with the classic characters Xiaote, Jin and other comic protagonists to show an alternative and humorous trend attitude.

Crazy Family X FANDORA

Officially authorized t-shirt

In addition to cross-border co-branded products, "Crazy" also launched a series of officially authorized peripheral products, as well as the fun and practical Taipei MRT EasyCard to satisfy the shopping desires of "Crazy" fans.