Toy Taste: A Celebration Created for Grown-Up Toy Fans

In 2021, several older boys met by chance and reminded each other of the children who had grown up in their hearts; they went to the mountains and seas to search for childhood animation memories, turned that love into a small universe, and created fun and passionate joint projects again and again. In addition to liking animation, playing with old cars and collecting whiskey, the boys also have a common hobby - toys.

This time, they decided to follow the residual warmth of the handheld devices in their childhood hands and pass on this touch to more people through toys. Taking the sister brand Whiskey Taste as the starting point, Toy Taste was officially born under this concept.

The "Toy Taste" is based in Taoyuan and is a party held for older children. Different themes are planned every year to highlight the playfulness of toy brands and designers. They can use their creative energy to share their whims and wonders with all children and adults who love life and toys.

| Toy Taste Exhibition Chapter 1 |

The vast and mysterious ocean nurtures nearly 80% of life on earth. Human civilization is also a fusion of continental culture and marine culture. The endless treasures hidden under the sea still attract people to continue to explore, trying to better understand and get closer to this cradle of life.

Taiwan is a citizen of the ocean and has received many blessings from the sea. For this year's "Toy Taste Exhibition", "Ocean" was chosen as the theme and toys were used as the canvas. The main visual was specially designed by Mao Maoer Studio. Everyone is invited to embark on a beautiful deep-sea adventure with Shark One, Hammerhead Shark Two, Saury Classmate, Whale Shark Tuntun and Killer Whale Xiaogu, and swim together in this ocean world that is different from the past.

↑ Produced by: Momoco Studio

Main visual creation concept:"For me, every toy fair is like an adventure. After entering the venue, I am excited to explore the various surprises and accidents. Toys are like the vehicles that connect all these wonderful things, leading everyone to travel through this wonderful world."。

The "Toy Taste" will be held in early 2022. It is a space for brands and designers to sell limited edition products, display and communicate with each other. It has received enthusiastic participation from 40 toy brands of various types. At the same time, online tickets have been sold out, and it ranks first on the sales platform [Accupass Event Channel] topped the list for several weeks. During the epidemic, it attracted more than 2,000 designer toy fans and collectors to participate in the event. Many media and KOLs visited and reported on the event, all of which gave high praise and support.

This Toy Taste Exhibition also received support from the Taoyuan City Economic Development Bureau and Tourism Bureau. X park, a Japanese new urban aquatic park established in Taoyuan, was invited to co-organize the Toy Taste Exhibition. During the promotion period of the Toy Taste Exhibition, it cooperated with a ticket giveaway event in the aquarium park and set up a display area on site. This is also the first time that X park has cooperated with Taiwan Exhibition.

↑  2eaders of Taoyuan City Economic Development Bureau, Tourism Bureau, and General Manager of X Park Japan attended the press conference

↑  2esigner signature event

↑   2 park interactive display

In addition to the enthusiastic participation of

In line with this year's "Ocean" theme, Taipei Youyi has specially invited various brands and designers to launch more than a hundred limited edition ocean-themed products for sale during the exhibition. They were highly welcomed by fans and achieved great sales results.

The "Toy Taste Exhibition" has come to a perfect conclusion. In the summer of 2022, the second event with the theme of "Toy Star Games" will usher in. This time, Taipei Youyi has also specially invited the Rakuten Monkeys baseball team to participate. At the same time, it once again calls on all parties to create large and high-quality works. We hope to arrange a lively and colorful sports toy award. Let us look forward to it!

The second "Toy Taste Toy Taste Exhibition" event poster is freshly released!