Unveiling the Life-Size Freedom Gundam in Shanghai

On May 28, 2021, the real-life Liberty Gundam statue located in Mitsui Shopping Park LaLaport Shanghai Jinqiao was officially unveiled and completed its first statue performance. This physical statue is the first overseas Gundam statue outside of Japan.

The unveiling ceremony specially invited artist Yin Zheng, AKB 48 SH artist Liu Nian, and bilibili’s top 100 UP master RAY to come to the scene to observe and witness this moment. In addition, the entire ceremony was broadcast live on the entire network.

In addition to the unveiling ceremony that night, a total of 4 floors of Gundam-themed experience points were set up in the LALAPORT mall, bringing a rich experience to Gundam fans.

On the first and second floors of the shopping mall, there are special model display areas, displaying various types of gunpla.

On the third floor of the mall, there is a special Gunpla model classroom to provide guests who are exposed to Gundam for the first time with a more profound hands-on experience.

On the fourth floor of the mall is the Gundam Animation Museum, which displays the original paintings of the works and the highlights of the Gundam statues. Through this museum, fans can learn about the history of Gundam.

This flash mob interaction lasted for a month. With the trust and assistance of Bandai Namco, the overall flash mob event was a complete and huge success. It won unanimous praise from fans and mall guests, and achieved and exceeded the sales and communication tasks on site.