Building Brand-Owned Video and Social Media Channels

As emerging media platforms gradually grow, communication models continue to innovate. Brand communication has been upgraded from the past graphic and text format to a "video" format that focuses more on audio-visual atmosphere. In addition to the brand marketing experience accumulated in the "double micro" graphic era, U-SEE also has rich practical cases in the field of film and television production and communication.

Characteristics of audiovisual media platforms

First, you must understand the media habits of target users, or understand the media and platforms where target users gather. Only by accurately listing the matrix scale and structure, and designing content with platform characteristics according to the platform attributes of different platforms, can we "accurately" and "effectively" attract the attention of platform users.

Customize relevant content based on the platform audience to help brands communicate effectively with consumers.

Content positioning

Companies or individuals have different styles, and the content produced in the media matrix will ultimately be very different. The output of content requires comprehensive consideration of various factors such as brand, product, consumer, society, culture and platform. The precise positioning of content is to find a precise navigation beacon for product marketing in this media ocean, and ultimately guide the brand or product to the other side of successful sales. Finding this navigation beacon is what must be done in the early stages of self-media establishment.

Combining the entertainment theme with the brand and young users, U-SEE used an online werewolf game to bring them closer together.

The up owner tailors creative videos, and hard-core content highlights products to attract grass and promote conversions.

U-SEE believes that live broadcasts must have innovative gameplay to attract more people to watch.

The creation of knowledge-based bloggers

In order to reach more and wider audiences, we create self-media matrix content through different platforms, focusing on the creation of knowledge-based bloggers to understand their true positioning.

↑ Professional corporate lawyers, each video does not exceed 5 minutes, simply and quickly explain legal concepts related to corporate investment and financing. U-SEE and Lawyer Yu together attracted 2,000+ precise fans in just one month.

Online stores are no longer just about selling goods, but also a gathering space that showcases brand spirit and values.

From account creation to agent operation, U-SEE and HENSHIN jointly create a new media field for trendy items using the well-known Kamen Rider IP.

Short video + normalized live broadcast effectively increases user stickiness

When car companies play Douyin, their content operation needs to cover the full range of users’ demands for cars, including learning, buying, using and playing. U-SEE believes that long-term persistence in producing good content is the core marketing direction.

↑ Targeting at important marketing nodes and vehicle operation nodes, U-SEE planned a festival marketing live broadcast event with the gimmick of "giving away benefits", with the main purpose of obtaining potential customer information.

Customized content is more in line with the brand’s tone and target audience

With the advent of the 5G network generation, audio and video communication is becoming more and more convenient and fast, and is gradually replacing text communication. How does Party A use video content to impress consumers? U-SEE can tailor content close to the audience for customers, so that the corporate philosophy and brand spirit can be deeply rooted in people's hearts, and the main products can be effectively promoted through content.

↑ Create a popular program for the Youku platform. The investment promotion conference immediately became a hot search, and the program is currently attracting investment.

U-SEE audio and video creation field

Long video variety show production, short and medium video planning or cooperation with UP hosts, brand live streaming, cooperation with well-known recommendation officials, self-media matrix planning, online audio and video interactive technology, offline naked-eye 3D imaging technology, sincerely create exclusive high-quality content for enterprises.