HENSHIN Transformation Party: Celebrating Every Side of You

Modern young people are all slash-generation individuals: they can switch identities at any time, embrace different cultures and move between the second and third dimensions...
They say no to monotonous lives and believe that freshness should be part of everyday life. In this open and diverse era, the slash generation expresses itself fully—at work, at home, at exhibitions and at gatherings. Whenever they shift into a new role, they often begin with what they wear.

The independent brand "HENSHIN by KAMEN RIDER", inspired by the renowned IP "Kamen Rider", was first introduced in mainland China at the end of 2021.Built around the idea of "HENSHIN" (transformation), it speaks to young people who want to switch freely between different identities while carrying forward Kamen Rider’s spirit of taking on the fight in the face of setbacks.

As the mainland China marketing and promotion agency for the brand, U-SEE invited anime icon Wang Dongcheng to create the "HENSHIN by KAMEN RIDER" Trend Transformation Party together with the brand.

Wang Dongcheng launched OTV and officially announced his endorsement of "HENSHIN by KAMEN RIDER", generating strong online attention.